Mortgage Leads - All About the Basics
If you are a loan officer or mortgage broker, and you're thinking of buying mortgage leads, one thing that will be important to know is where these mortgage lead companies obtain their mortgage leads.
Many times, mortgage lead companies will sell their mortgages leads several times for a variety of loan officers and mortgage lead companies. They have a data base of thousands of mortgage leads that they sell many times over and over.
Or they buy their mortgage leads in bulk from third-party suppliers and sell them at a profit.
This is known as recycling mortgage leads, or sell junk. And who knows how many times that third-party vendors sold their mortgages lead to other mortgage lead companies.
By the time that mortgage lead lands on the desk to a loan officer, it has gone through the hands of literally dozens of other loan officers and mortgage brokers.
Your best bet is to deal only with mortgage lead companies that owns and operates its own mortgage lead generation sites. In this way, at least you know that there is a very good chance that the quality of the mortgage lead will be a good thing.
How can you get this information?
Call someone in customer service, or the sale of mortgage lead company you are considering. Do not be afraid, come right out and ask where and how they obtain their mortgage leads.
If you are not satisfied with the answers you receive, than move into the next mortgage lead company.
Rmember, if you are not satisfied with their customer service, than it is more than likely you will not be satisfied with their mortgage leads either.About the Author:
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